It’s 2004 and we’re living in San Francisco thanks to the generosity of the Stegner Fellowship and Stanford University but while the stipend is generous this is also San Francisco and even if it’s San Francisco during the brief lull in insane housing prices between the last dot-com bust and the next dotcom boom the stipend alone isn’t enough even for a one-bedroom apartment above a bar on the not-fashionable end of Mission Street so side jobs were required. At first I parked cars for a valet service and to the extent that I can still parallel park, that’s how I learned, in the crucible of having to reverse uphill driving a stick with my knees crammed under my chin because you never NEVER touched the customer’s seat position.

Amy answered a kind of vague Craigslist ad that turned into an interview with a headhunter that turned into an interview with what turned out to be at the time one of the best working-class places in San Francisco, a brewery on Potrero Hill owned by an eccentric heir to an appliance/blue cheese fortune. The owner was Fritz Maytag and the brewery was Anchor Brewing, maker of Anchor Steam beer

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Anchor Brewing announced a couple of weeks ago that it’s shutting down and going into liquidation. The articles I’ve read about it say that it was the pandemic that finally did it in, since a lot of Anchor’s sales were in restaurants and bars, and that it never really recovered from that loss. There have been some vague gestures to changing drinking habits also having an effect. But most of them basically blame Sapporo for trying to make Anchor into something it wasn’t. There’s currently an attempt by some of the last workers to purchase it from Sapporo and turn it into a worker-owned co-op. This article seems to suggest there’s a chance it could work and I wish them the best.

I also think Anchor was kind of a victim of its own success. When Fritz Maytag bought into Anchor as a Stanford grad student in the late 1960’s, the brewery was trying to sell its equipment in order to make payroll one last time. He first bought in and then bought out the brewery, and while he didn’t know anything about brewing, he focused on making the beer taste the same every time they brewed it. A lack of consistency will kill any brewery, after all. After a few years and a lot of studying and learning and hiring good people, Maytag introduced four other styles of beer: a pale ale, a porter, a barleywine and a small beer. And this might not seem like a big deal but this is like 1975 when he does it, when finding American beer that wasn’t a pale yellow Pilsner was a challenge. At the time, Anchor didn’t even make one of those. Steam beer, their signature, was an open-fermented amber lager. The name supposedly came from what looked like clouds of steam coming off the fermenting pools.

If you do any research into the history of craft brewing in the US, you read a lot about Anchor and Fritz Maytag. Not only did Fritz rebuild Anchor into a thriving regional brewery, he mentored a lot of people who were interested in brewing beer that wasn’t pale yellow Pilsner. It’s not an exaggeration to say that if you’ve ever enjoyed a hoppy ale or a creamy, chocolatey porter or a robust amber, you have Fritz Maytag and Anchor to thank for helping keep those brewing traditions alive in the 70’s, 80’s and 90’s.

These days, beers from regional breweries take up almost as much room in grocery store coolers as the big names do, and brew pubs are ubiquitous. I’ve even seen signs that the market is a little saturated right now, and smaller breweries are going out of business just as Anchor is, or they’re trying to introduce hard seltzers or find what the next big drink will be so they can keep the doors open.

And maybe another reason this happened to Anchor is because ownership changed. Fritz sold Anchor to an ownership group who then sold it to Sapporo, and it’s easy to fall into the whole “soulless corporate overlords who don’t value things” argument, but I really do think that’s part of it. Anchor survived in the years after Fritz bought it because he didn’t need it to make money. He didn’t have limitless resources to put into it, but he could afford to let it run at a small loss until he got the business re-established, and then he expanded it slowly and conservatively.

His approach also affected the tastes and styles of his beers. Every one of them was notable for its balance. Steam Beer had body and some light caramel notes and just a touch of hops. Liberty Ale was a subtle pale ale, with the crispness that came from using whole hops but that didn’t try to blow your palate out the way so many IPAs do now. The Porter was rich and creamy and chocolatey with just a hint of coffee. The one place he went wild was with the annual Christmas ale, which was a different recipe each year (a very closely guarded secret) but even then he started with the same base and fiddled with the secondary flavors.

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